How it works
How Catalogica works
Catalogica turns supplier data into complete product records built to your rules. Your team reviews the results, finished records reach your systems, and your feedback guides what we refine next.
- Import
- Enrich
- Review
- Publish
- Measure
- Improve
Your feedback shapes future results
Import
Bring your suppliers into one catalog.
Feeds, spreadsheets, barcodes — whatever your suppliers send comes in as it is. We map each supplier to your catalog, so a new one is a setup task for us, not a project for you.
- Any supplier format: feeds read automatically every night, spreadsheets imported in bulk.
- Every import tells you what was added, what was updated, and what needs fixing.
- You see when each supplier feed last ran, and which products it has stopped carrying.
Enrich
Build complete records to your rules.
The AI researches each product on the web and writes the complete record — category, attributes, descriptions, SEO fields, images, datasheets — against your categories and your rules.
- Starts from as little as a barcode or a product name.
- Fills your categories and attributes with values from your own lists.
- Finds, checks, and hosts the product images and datasheets for you.
- If there is nothing reliable to find, it says so instead of guessing.
Review
Your team has the final say.
Your editors open any product, change what they need, and decide what the record finally says. Whether they finish a record in our editor or in your own system after delivery, your team’s version is the one that ships.
- One editor for everything: content, attributes, images, SEO.
- You always see what the supplier sent next to what the AI wrote.
- When we are unsure about something, we ask your team in the app, on the exact product.
Publish
Deliver finished records to your existing systems.
Finished records go where you sell them — your shop, your marketplace, your PIM. Each one is delivered as soon as it is ready, so your catalog fills up as your team works rather than in one launch.
- Whatever you run, we deliver into it — the connection is built with you as part of onboarding.
- Your team can work in our editor, or straight in your own system through the API.
- Your team’s final version comes back to us, so we know what you actually published.
The loop
These two steps repeat after every publish: we measure what your team changed, and refine what runs next.
Measure
See where the AI needs work.
We compare the AI’s output with your team’s final version to see what needed changing. Together, we review those differences and identify where to focus the next round of improvements.
- Every difference is named: a wording tweak, a rewrite, a wrong category, a wrong value.
- Broken down by category, so you know which parts of the catalog need attention.
- You see how a rule performs after it changes, measured on your own products.
Improve
Your feedback drives ongoing improvement.
Your team’s corrections guide how we refine Catalogica for your catalog. Approved records help shape future output, and we tune your rules with you, measuring the results after changes.
- Your approved titles, descriptions, and attributes guide future records.
- We review corrections with you and refine the relevant rules.
- Your team keeps editing as usual; we handle the tuning.
We configure Catalogica for your catalog and refine it with your feedback.
We start by setting up your supplier feeds, your categories, and your content rules with you — nothing runs on generic defaults.
As your team reviews and publishes products, we use that feedback to guide ongoing adjustments and check their effect on your catalog.
Start with one supplier feed.
Book a demo and see the full cycle run on your own products.